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Sprint's opening

Verizon Wireless and AT&T have decided on a path to milk their customers for more dollars, in the form of new tiered data plans. Sprint, the first US carrier to move to unlimited data more than 3 years before any of its bigger competitors reluctantly decided to follow suite is headed in the opposite direction.


Asked recently by CNET, Dan Hess, Sprint's CEO restated Sprint's commitment to making life easy and delivering great value for Sprint customers.

Just as the Netflix debacle created an opening for other movie rental companies everywhere; AT&T and Verizon wireless decision to thumb their nose at their customers may finally be the opening Sprint needs to finally take on the mobile oligarchs.

It is certain that data will plan an increasingly bigger role in communication, and that IP has transformed telephony. But none of these requires that carriers milk their customers dry in the age on increasing options from an increasing variety of quarters. It is a matter of time before a Comcast or Cox with deploys wireless broadband based on WiMAX or WIFI and essentially remove the big two from the picture. Today, it is possible to make mobile phone calls from an IPod, IPad or other non-phone devices,  using services from a growing array of sources including Google (Voice), Skype, and Vonage, using existing WIFI network in a growing number of locations : At most work places, in many public cafes and at home.

While Verizon Wireless and AT&T may not immediately go the way of Netflix - both seem to have carved out exceptions for business customers, their new convoluted plans should help Sprint gain some customers and perhaps return to profitability.

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